Market research of the Russian dairy farming and milking equipment market
We successfully completed a research study of the Russian dairy farming and milking equipment market for one of the major European dairy equipment manufacturers. During the project we have analysed the situation with sector state support programs and availability of credit from the major Russian banks, provided examples of investment in the sector, highlighted current positive and negative market trends and outlined prospects for future development.
In order to obtain information regarding the level of modernisation and the type of milking equipment that is currently being used, and to analyse buying patterns in Russian dairy farms, we have conducted interviews with 10 selected dairy farms included in the Moloko100 list. We have also provided detailed company profiles with farm descriptions, the names and contact information of the decision makers and answers to the interview questions that were of interest to the client.
The project also included competitor analysis, as a result of which we compiled a list with the names of 13 major manufacturers of milking equipment currently on offer in Russia and provided detailed company profiles of a select 10 major competitors including information about their Russian representation (local office or distributors), overviews of their activity in the market and other useful data.
Another important part of this research was identification and profiling of distributors of milking equipment, during which we selected 10 major distributors who best suited the client’s requirements. We also provided detailed profiles with contact information of the decision makers in each of the companies and overviews of their business, including their current partners, brands of milking equipment they distribute, geographical coverage, marketing activity and other useful information. In order to gather the necessary information we interviewed the 10 distributors and researched information about them from secondary sources.