Market research and partner search project in the Russian oil and gas safety training market for an international safety training company
The objective of the market study was to identify the main oil & gas operators located in the following target regions: the Caspian Sea, Sakhalin, the Barents Sea (Russian shelf), the Baltic Sea (Russian shelf) and the Black Sea (Sevastopol, Crimea), and research these companies establishing what safety training standards they require, who currently conducts such training for them and identify relevant contacts within the companies.
The other important part of this research project was to identify potential customers for the client – oil & gas training providers, gather information regarding the training equipment they currently have, their plans to upgrade/purchase it, identify the main factors that motivate these companies to buy/upgrade their equipment and to provide contact information for the decision makers in each of the companies.